Our Team Diverse and talented, we're dedicated to your success


David Fransen (CEO, co-founder) 

Marketing & Business Consultation 



Rob Santos (co-founder) 

Branding & Creative Development


Rob is president of Valley Critter Care, Inc., which operates two veterinary hospitals in Turlock—Community Veterinary Clinic and Monte Vista Small Animal Hospital. As President, Rob has a proven track record as a highly effective marketer.  Marketing projects include:

•             Project X

•             Family Pet Mortuary

•             Vet Club

He was educated at Wheaton College and Purdue University Veterinary School. Rob was a part-time instructor at Modesto Junior College Agriculture.  He helped to establish the Turlock Historical Society and is past president of the Turlock Downtown Association, Northern San Joaquin Veterinary Association, and the Turlock Exchange Club; and he was the co-chair of the Turlock Centennial Committee. 

His current activities include serving on the Turlock Irrigation District Board of Directors and the Chatom School Board.  He lives on a ranch with his wife Kristen and their three children. The ranch is completely run on solar power. 


Kristen Santos (co-founder) 

Copywriting & Content Development


Kristen received her B.A. in history from CSUS and a Doctorate of education from JDPEL, a joint doctoral program between UC Davis and CSU Fresno. Her professional background includes: high school instructor in economics and government for 9 years, owner/operator of American Relay(a business messaging service), co-founder and past-president of Turlock Historical Society, co-authorer of two books on the history of Turlock, and past editor of the Turlock Pioneer. As of 2006, she is self-employed as an educational consultant.


Jimmy Lesondek (co-founder) 

Marketing & Business Consultation


Jimmy received his B.A. in music technology from CSUS in 2009 while at the same time teaching himself web design using online resources. He has over 15 years experience using Adobe products (such as Photoshop, Premiere, Audition), is fluent in both Windows & Apple computers, and is involved in many technological areas including film, radio, and multimedia. He has previously worked for a multimedia advertising company in Modesto, was the technological & program director for KCSS 91.9 FM, is a Modesto DJ, and most recently has been a part of Turlock City News for 5 years as web developer.